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Engage and Grow Your Audience
Face to face / Online closed & onsite training. Restaurant lunch included at STL venues.
- 1 day Instructor-led workshop
Syllabus
Who is this course for?
This one-day training course is ideal for anyone looking to produce a successful blog, whether for personal or business purposes. It’s perfect for beginners and those who want to refine their blogging skills to better connect with their audience.
Objectives
Course Syllabus
Introduction to Blogging
The importance of blogging for business
Blogs as powerful marketing and sales tools
Integrating Blogs with Digital Marketing
Key ingredients for a successful blog
Building a profile and establishing Thought Leadership
Strategies to attract new visitors and readers
Setting Blogging Objectives
Identifying your target audience
Understanding what your audience wants to read
Setting objectives for reader engagement
Developing a comprehensive content strategy
Creating and maintaining a content calendar
SEO Fundamentals for Bloggers
Understanding online reading habits
Selecting effective keywords for SEO
Writing for human readers, not just search engines
Integrating keywords and links naturally
Effective Blog Writing Techniques
Learning from journalistic practices
Creating evergreen content that remains relevant
What you get
"What do I get on the day?"
Arguably, the most experienced and highest motivated trainers.
Face-to-face training
Training is held in our modern, comfortable, air-conditioned suites.
Lunch, breaks and timing
A hot lunch is provided at local restaurants near our venues:
- Bloomsbury
- Limehouse
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Refreshments
Available throughout the day:
- Hot beverages
- Clean, filtered water
- Biscuits
Online training
Regular breaks throughout the day.
Learning tools
In-course handbook
Contains unit objectives, exercises and space to write notes
24 months access to trainers
Your questions answered on our support forum.
Training formats & Services
Training Formats & Services
Training formats available
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Learning & Development Resources
Soft Skills Blog
- How to lead an engaging conversation and build rapport
- Engagement And Motivation: Turning Apathy Into Productivity
- 5 strategic tips for sales success
Infographics
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