Blogging Essentials

Who is this course for?

This one-day training course is ideal for anyone looking to produce a successful blog, whether for personal or business purposes. It’s perfect for beginners and those who want to refine their blogging skills to better connect with their audience.

Objectives

Introduction to Blogging

The importance of blogging for business
Blogs as powerful marketing and sales tools

Integrating Blogs with Digital Marketing

Key ingredients for a successful blog
Building a profile and establishing Thought Leadership
Strategies to attract new visitors and readers

Setting Blogging Objectives

Identifying your target audience
Understanding what your audience wants to read
Setting objectives for reader engagement
Developing a comprehensive content strategy
Creating and maintaining a content calendar

SEO Fundamentals for Bloggers

Understanding online reading habits
Selecting effective keywords for SEO
Writing for human readers, not just search engines
Integrating keywords and links naturally

Effective Blog Writing Techniques

Learning from journalistic practices
Creating evergreen content that remains relevant

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

• Bloomsbury
• Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Virtual training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.