Mastering Media Interactions

Who is this course for?

This one-day training course is This course is tailored for business professionals, executives, spokespersons, and anyone who represents their organisation in media interactions.

Whether you are new to media engagements or looking to refine your skills, this training will equip you with the essential tools and confidence to effectively communicate your message

Benefits

Attending this course will enhance your ability to handle various media formats with ease and professionalism. You'll learn to deliver clear, impactful messages, manage crisis situations, and maintain composure under pressure.

Additionally, the practical exercises will boost your confidence, ensuring you can present yourself and your organisation in the best possible light.

Understanding Media Interaction

Types of Media Interviews:
Preparing for Different Interview Formats
Identifying the challenges of each format
Preparing strategies for effective performance in various settings

Mastering Your Communication

Delivering Your Core Message:
Staying composed under media pressure
Techniques for succinct and powerful communication
Creating Effective Press Releases:
Structuring and prioritising information for maximum impact
Adapting press releases to suit different media channels

Practical Interview Skills and Remote Media

Remote Interview Techniques
Strategies for compensating for the lack of physical presence
Conducting practice sessions with given story outlines
Experiencing various interview styles: friendly, hostile, long, and short

Crisis Management and Personal Impact

Managing negative media coverage
Deciding on response strategies and positions
Knowing when to engage with the media or issue statements
Preparing for Media Engagement:
Assessing the impact of interviews on you and your organisation
Understanding the context of how interviews might be used in larger stories
Techniques to appear confident and in control
Maintaining composure under stress
Identifying Your Personal Style: Recognising and utilising your strengths and unique qualities

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

• Bloomsbury
• Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Online training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.