Creative Writing For Business

Who is this course for?

This one-day course is ideal for business professionals at all levels who want to enhance their written communication skills.

Whether you are an executive, manager, or team member responsible for crafting emails, reports, proposals, or any other business documents, this training will provide you with the tools and techniques to write more effectively.

It's also suited for individuals looking to add a creative edge to their business communication, ensuring their messages are clear, engaging, and impactful.

Benefits

Attending this course will significantly improve your ability to produce clear, concise, and compelling business documents.

You will learn how to apply creative writing techniques to business contexts, making your communication more engaging and persuasive.

By the end of the day, you'll be equipped with practical skills to write emails, reports, and proposals that stand out, and you'll gain valuable feedback to refine your writing style, enhancing your overall professional effectiveness.

Introduction to Creative Business Writing

Explore the power of language and its impact on business branding.
Analyse real-world examples of effective and ineffective business writing.
Discover how to embody your organisation’s ethos through strategic word choice.
Avoiding common pitfalls in business writing.

Crafting Your Corporate Voice

Learn to identify and harness various tones to suit different business contexts.
Master the art of active storytelling to captivate your audience.
Engage in hands-on exercises to refine your writing style.

Audience-Centric Writing

Understand the structures behind successful business narratives.
Tailor your message using the AIDA model to resonate with your target demographic.
Generate fresh ideas to keep your content innovative.

Advanced Writing Techniques

Dive into advanced writing exercises to challenge your creativity.
Develop story arcs that forge a genuine connection with your readers.
Strategies for persuasive writing.
Employ the MAPPED technique for memorable and dynamic business storytelling.

Elevating Your Writing Craft

Overcome common hurdles in the writing process.
Learn the art of brevity to make your writing crisp and clear.
Practice eliminating superfluous elements from your writing.

Collaborative Writing Workshop

Collaborate with peers in a group writing exercise.
Share insights and feedback to collectively improve your writing skills.

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

• Bloomsbury
• Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Online training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.