Profit-Driven Sales & Cash Flow Strategies Training Course

Who is this course for?

This one-day course is aimed at business owners, managers, and professionals who are responsible for overseeing financial performance, sales strategies, and overall profitability within their organisations.

It is ideal for those seeking to enhance their understanding of financial management, optimise their sales processes, and improve cash flow to drive sustainable business growth.

Whether you're leading a small business or managing a department in a larger company, this course offers valuable insights and practical tools to boost your financial and operational effectiveness.

Benefits

Attending this course will empower you with the skills to strategically manage your business's cash flow, refine your sales approach, and maximise profitability.

By the end of the day, you will have a clearer understanding of how to map financial inflows and outflows, interpret key financial statements, and implement proactive credit control measures.

You will also gain actionable techniques to optimise sales and close deals more effectively, ultimately leading to improved financial health and long-term business success.

Business Mapping and Cash Flow Management

Techniques for mapping cash inflows and outflows
Practical methods to optimise cash flow to support business operations
Identifying financial constraints and opportunities within the business

Understanding Financial Statements

Breakdown of the Profit & Loss account, Balance Sheet, and Cash Flow Statement
Linking financial performance with cash flow and profitability
Key performance indicators (KPIs) that highlight financial health

Confirming Your Market and Sales Optimisation

Analysis of current market positioning and identification of new market opportunities
Review of effective sales strategies and techniques
Tailoring sales approaches to align with business objectives and market demands

Effective Selling Techniques and Closing Strategies

Exploration of successful sales models and techniques
Practical approaches to improve conversion rates and close sales
Overcoming common sales objections and barriers

Proactive Credit Control and Cash Collection

Best practices in credit control to minimise overdue payments
Tactics for efficient cash collection
Strategies to ensure a sale is finalised only when payment is secured

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

• Bloomsbury
• Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Online training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.