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Sales Training for Non-Sales Professionals
Sales Training for Non-Sales ProfessionalsMastering the Art of Selling
Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.
From £495 List price £650
- 1 day Instructor-led workshop
- Courses never cancelled
- Restaurant lunch
Syllabus
Who is this course for?
This one-day course is specifically designed for non-sales professionals across various fields and beyond.
Whether you’re a technical expert presenting to clients, a finance professional engaging with investors, or a business owner seeking new opportunities, this sales training for non-sales professionals will equip you with the essential skills to sell effectively and confidently.
Benefits
At the end of this practical course, delegates will learn to approach selling with a new perspective, transforming it from a daunting task into an achievable goal.This course will instill confidence, enhance communication skills, and provide strategies to establish trust and rapport with potential clients, attendees will also be able to identify buying signals, handle objections, and secure commitments from customers.
Course Syllabus
Introduction to Effective Selling
The mindset of successful selling, the key principles that resonate with clients and how to apply them
Mastering the Sales Process
The sales process, from initial contact to closing a deal.
Techniques to navigate each stage with ease.
Building Confidence and Conviction
How to harness your enthusiasm and belief in your product or service to engage clients and drive sales.
Creating Connections
The art of building interest, establishing rapport, and earning trust to create lasting relationships with clients.
Strategic Questioning
How to ask the right questions to reveal client needs and lead to business opportunities.
Interpreting Buying Signals
How to listen effectively to clients’ cues and respond appropriately to progress the sale.
Overcoming Objections
The skills to address common concerns and objections, turning potential barriers into advantages.
Closing with Confidence
Strategies to confidently secure decisions and commitments from clients, ensuring a successful sale.
Prices & Dates
What you get
"What do I get on the day?"
Arguably, the most experienced and highest motivated trainers.
Face-to-face training
Training is held in our modern, comfortable, air-conditioned suites.
Lunch, breaks and timing
A hot lunch is provided at local restaurants near our venues:
- Bloomsbury
- Limehouse
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Refreshments
Available throughout the day:
- Hot beverages
- Clean, filtered water
- Biscuits
Online training
Regular breaks throughout the day.
Learning tools
In-course handbook
Contains unit objectives, exercises and space to write notes
24 months access to trainers
Your questions answered on our support forum.
Training formats & Services
Training Formats & Services
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Buy now Public schedule Live
Get On-site/Closed quote
Sales & Customer Service Training range
- All courses
- Professional & Management training
- Sales & Customer Service Training
- Customer Service Excellence
- Excellent Account Management
- Fundamentals of Selling
- Introduction to Successful Selling
- Selling Skills (2 days)
- Customer Relationship Management
- Customer Care
- Sales Effectiveness
- Introduction to Sales Negotiation
- Advanced Sales Negotiation
- Advanced Successful Selling
- The Business of Hospitality
- Intuitive Sales Skills
- Closing the Sale
- Influence and Persuasion Skills
- Dealing with Complaints and Aggression
- Customer Care for the Receptionist
- Maximising Sales on the Phone
- Writing Sales Proposals
- Introduction to Marketing
- Communication Skills for High Pressure Teams
- Managing Customer Care
- Powerful Sales Presentations
- Customer Complaint Handling
- Professional Receptionist Training Course
- Successful Sales Closing
- Profitable Sales through Effective Planning & Prioritisation
- Sales Training for Non-Sales Professionals
- Key Account Development
- Delivering Customer Satisfaction Assertively
- Effective Writing for Sales and Marketing Collateral
- Unlocking Business Potential with Customer Profiling
- Sales Leadership Training: Empower Your Sales Team for Success
- Boosting Sales Through Time Management Skills
- Mastering Customer Interactions: Excellence in Email and Telephone Communication
- Mastering the Art of Closing Incoming Calls
- Profit-Driven Sales & Cash Flow Strategies Training Course
- Sales & Customer Service Training
- Professional & Management training
- ILM Endorsed Courses
ILM Endorsed Courses
Excellent
Royal College of Physicians
HR & Learning
Magda M
Customer Service Excellence
STL is a company we value for their knowledgeable and skilled trainers as well as the breath of solutions offered and willingness to support our business in the best possible way whilst achieving great value for money but without compromising on quality.
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Training manual sample
Below are some extracts from our Sales Training for Non-Sales Professionals manual.
The Sales Process
There are 7 steps in the Sales Process
1. Prospecting
Objective: Identify
and qualify potential leads who might be interested in your product or service.
Key Activities:
- Research: Use tools and data to find potential
customers that fit your target market.
- Outreach: Initiate contact through cold calls,
emails, social media, or networking events.
- Qualification: Assess whether the leads have the need,
budget, and authority to make a purchase.
2. Lead
Qualification
Objective: Determine
if a lead is a good fit and ready for further engagement.
Key Activities:
- Initial Contact: Engage with the lead to understand
their needs and pain points.
- Needs Analysis: Ask probing questions to uncover the
lead’s challenges and requirements.
- Fit Assessment: Evaluate if the lead’s needs align with
your product’s benefits.
3. Presentation/Demo
Objective: Showcase
how your product or service solves the lead’s problem or meets their needs.
Key Activities:
- Tailored Presentation: Customise your pitch to address the
specific needs and pain points of the lead.
- Product Demonstration: Provide a live demo or trial of your
product to highlight its features and benefits.
- Value Proposition: Clearly articulate the value and unique
selling points of your solution.
4. Handling
Objections
Objective: Address
and resolve any concerns or objections the prospect may have.
Key Activities:
- Listen Actively: Understand the root of the objection by
listening carefully to the prospect’s concerns.
- Clarify: Ask questions to ensure you fully understand the objection.
- Respond: Provide clear, concise, and empathetic responses that address the
concern.
5. Closing
Objective: Secure
the commitment and finalise the sale.
Key Activities:
- Proposal: Present a formal proposal or quote
outlining the terms and conditions.
- Negotiation: Discuss and adjust terms as needed to
reach an agreement.
- Final Agreement: Obtain a formal commitment, whether
through a signed contract or verbal agreement.
6. Follow-Up
Objective: Maintain
the relationship and ensure customer satisfaction after the sale.
Key Activities:
- Onboarding: Provide necessary support and training
to help the customer get started.
- Check-Ins: Regularly follow up to address any
issues or additional needs.
- Feedback: Request feedback to improve your
process and address any concerns.
7. Post-Sale
Support
Objective: Provide
ongoing support and build long-term relationships.
Key Activities:
- Customer Service: Address any issues or questions that
arise after the sale.
- Upselling/Cross-Selling: Identify opportunities to offer
additional products or services that may benefit the customer.
- Loyalty Programs: Implement programs to reward and retain
customers.
We will be looking at each of these steps in turn and learning techniques to improve productivity and efficiency for each.
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