How does the public see your business? It's an important question, in two quite different senses. Generally, it's answered in terms of impressions, of opinions formed over time, of the view that individuals take on your company. Does the public see your business positively or negatively?

There's a second aspect to the question which has become ever more important over the past decade or two. 'How does the public see your business?' becomes a practical matter: by what means are the public aware of your company? In order to make a positive impression, you first need to be able to reach people.

This has become a much more critical issue for companies with the expansion of the internet. It's no longer enough to get your company's message across through passive forms of interaction with consumers - that is, traditional forms of advertising, presented to individuals through television or radio or the press with no action or contribution from the audience.

Consumers expect to find your business online, to be able to obtain everything they need from your website, and for that site to be dynamic and engaging. What's more, they increasingly expect to find it on their mobile phones, and for it to be every bit as accessible and appealing as it is on their computer.

Amelia is website manager at u-hear-it.com, a young company devoted to finding music on the internet and producing personalised recommendations. The u-hear-it algorithm for making these recommendations has been very successful, and the site has a rapidly growing following.

Amelia wants to produce a version of the u-hear-it website that's specially designed for accessing via a mobile phone, so that users can identify music they hear whilst out and about and update their profiles and recommendations there and then. However, ensuring that online content is as attractive and easy to use on a mobile phone as on a computer can be quite a task: websites can appear differently just between two browsers on the same computer, the wide range of different screen sizes, resolutions, controls and software used by mobiles means that the scope for webpages failing to appear as planned is much greater still.

Before the new website goes live, Amelia needs to be sure that the intended audience can all see it correctly, whatever they're using to access it.

When the first u-hear-it website was being constructed, Amelia used Adobe Dreamweaver. She's continued to use Dreamweaver for all updates and adjustments since then, and won't be changing her approach for the upcoming mobile development. The software offers her a huge array of powerful and versatile tools in every aspect of website development, allowing her to build just the site she needs. She can then test her site in different browsers from within the program itself, allowing her to be confident that everyone will experience the website as she intended.

Dreamweaver also includes the Device Central tool, which displays the site just as it will appear on a wide variety of different mobile phones (with the option to download more examples of mobile internet technology as they become available). With this simple tool, Amelia can thoroughly test her site across all platforms, and be sure that u-hear-it's exciting new technology can reach as many consumers as possible.

All this can be done from within Dreamweaver, without the need to leave the program and use other software. Everything that Amelia - or anyone concerned with designing, updating or maintaining a website - might need is available from within the application, and a short training course might come in handy to help make the most of all the tools and techniques that Dreamweaver offers. In a world where consumers expect to be able to access your business anywhere and at any time, these tools might make the difference between success and failure.