Ed sells sheds. Rather more than that; Ed runs his own business, erecting bespoke sheds in a range of styles and models to fit whatever outside storage needs his customers might have. Some years ago, Ed's friend Dennis designed a website for the company (as Dennis was looking to establish his own business in web design). Initially, this produced very positive results. Today, however, things aren't going as well - his local rivals have websites of their own that are more modern and enticing, and Ed feels that with his site looking outdated, it's hard for his voice to be heard in a crowded market.

But what can he do? He can no longer turn to Dennis, who has moved on to bigger and better-paid work for a multinational organisation. He could hire another web designer, but his profit margins are small enough as it is, and Dennis had done the original work for free. It's a tricky situation: he needs to attract more custom to his business, but the lack of sufficient custom is preventing him from hiring expertise from outside.

Except it isn't really a tricky situation, because he doesn't need to bring anyone in to polish up his site. With Adobe Dreamweaver, it's easy for him to make the improvements he needs, even though he has no knowledge of the code needed to build web pages. Dreamweaver allows users to create and edit graphically, creating, removing or positioning elements on the page as they see it.

Ed wants his website to have more oomph, more zing, more wow. He wants to grab the attention of potential customers, so that they'll be willing to look further into the site (where, he hopes, his prices and range will convince them to buy from him rather than a rival). Whether he's looking for all manner of bells and whistles, or an update to a stylish and modern appearance, Dreamweaver makes the process simple.

Ed's taken some new photographs to show examples of his finished work, and these can simply be dragged and dropped (either as individual images or a slideshow) into the page wherever he wants them to be, and resized with just a click to fit perfectly. Similarly, any videos he'd like can be placed and sized just as easily - and Dreamweaver offers a range of skins for the video player to ensure that the website's consistent style isn't disturbed.

Ed is still happy with the written content of his site, but he wants their look to be more up-to-date and attractive. Fortunately, the colour, font, size and style of the text can be changed with just a click, as can the background colour and design of his site. Everything can be made to look just how Ed wants it to, with very little difficulty and in not much time.

Dreamweaver does this by associating ready-made code with everything that Ed puts into his page - this ensures that behind the scenes, behind the graphic interface that he's using to work on his website, each page is still constructed from the correct web code. Having the right code helps guarantee that the site will load properly on everyone's computer, whatever browser they may be using.

Dreamweaver also helps Ed to add other interactive content that will help connect customers with his business. For instance, he can simply create a form to allow visitors to his site to make enquiries, request a quote, or be signed up to his mailing list. Alternatively, he can use forms to offer an instant quote: by entering the materials and dimensions required, Ed's site can offer an immediate price guide to customers. Once again, none of this requires any prior expertise or coding knowledge from Ed.

Of course, a little learning often helps, and a short training course in using Dreamweaver can help Ed get to grips with everything that the software offers; as simple-to-use as the Dreamweaver graphic interface is, the sheer wealth of techniques and technologies available can seem daunting without that brief familiarisation. And in that terrific variety of tools, Ed can find the means to dramatically and successfully enhance both his website and the prospects for his business.