Google Analytics Intermediate

Who is this course for?

This course assumes a basic familiarity with Google Analytics reports and metrics, including goals and/or Ecommerce as well as campaign tagging.

Prerequisites

Ideal follow-up for anyone who has attended the Google Analytics Introduction course.

Benefits

• You will gain a good understanding of advanced analysis options, such as secondary dimensions and segments
  
• Learn how to customise your google analytics implementation with custom dimensions, custom metrics, data import
  
• Understanding the main relevant section within the Google Analytics admin interface
  
• Audience creation in Google Analytics for search and display campaigns
  
• Understanding how to create and configure Custom Reports and Dashboards with basic introduction to Google Data Studio
  
• Learn about Event Tracking and Virtual page views (non technical)
  
• General overview of Attribution principles and related reports in Google Analytics
  

Advanced Analysis

Secondary dimensions
Custom segments
Enhanced Ecommerce

Advanced reporting

Custom Reports
Introduction to Google Data Studio
Google Analytics pivot tables

Attribution

Multi-channel funnels
Attribution

Customisation

Admin Settings
Events
Data Import
Custom dimensions and custom metrics
Custom Alerts
User ID
Event Tracking & Virtual Page Views
Audiences

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Modern-spec IT, fully networked with internet access

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

• Bloomsbury
• Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Online training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

Reference material

Available online. 100+ pages with step-by-step instructions

24 months access to Microsoft trainers

Your questions answered on our support forum.