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Leadership Development Professional & Management Professional Development

The 4 basic Financial Statements for Success

The 4 basic Financial Statements for Success

Finance for Non-Financial Managers

 

STL training Courses London. Finance for Non-Financial Managers
The 4 basic Financial Statements for Success. Finance for Non-Financial Managers

Unpredictability of the markets and the impact of changing consumer demands can lead to serious implications for business stability. Awareness in profitability is paramount. It is imperative that a manager has the ability to understand financial processes.

This article will explore the FOUR basic financial statements that Managers need to be comfortable with:

1. Balance Sheet

The balance sheet provides a snapshot for a particular date. It does this by showing what your business owns versus what it owes.

It displays your business’s status in the form of its assets (what you own), liabilities (payments you still owe) and the equity (the amount your shareholders own).

If your business is healthy, the assets will be equal to (balance with) the liabilities and equity.

One important number we look at on the balance sheet is liquidity. In order to evaluate this, you want to look at the current ratio. This is a measure of working capital.

It compares the current assets, which are assets that can be turned into cash in the next year, with current liabilities, which are obligations that have to be paid in the next year. A ratio of at least 2:1 of liquidity against debt is ideal.

2. Income Statement 

The income statement or profit & loss presents a summary of the revenues, gains, expenses, losses, and net income or net loss of an entity for a specific period. This statement is similar to a moving picture of the entity’s operations during this period of time.

The profit and loss account does exactly what it says: it shows whether your business has made a profit or a loss over a given period of time. It does this by showing your total income and your total expenses, and whether your business has earned more income than it has spent on its running costs.

If it does, then you’ve made a profit. A profit and loss account will include your credits (including turnover and other income) and deduct your debits (including allowances, cost of sales and overheads) to find your bottom-line figure – either your net profit or your net loss.

3. Cash Flow Statement

The cash flow statement illustrates a company’s short-term viability and is useful for calculating your ability to cover payroll and other expenses like bills. This financial report shows the cash generated (cash inflow) and used (cash outflow) over a specified period of time.

Cash flow is split into the following activities:

  • operating
  • investing
  • financing

The cash flow statement is therefore very useful for potential investors, lenders and creditors as it gives a clear view of a business’s short-term health.

4. Statement of changes in owners’ equity or stockholders’ equity 

A statement of changes in owners’ equity or stockholders’ equity, reconciles the beginning of the period with an ending balance.

If non-financial Managers are to move upwards in their organisation, and in their career, a strong financial acumen is critical. Finance Skills can greatly improve your productivity, efficiency and performance, for as they say ‘knowledge is power’.

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Leadership Development Professional & Management Sales & Customer Service

5 strategic tips for sales success

The dynamic art of selling defines success. There is nothing in the world like being handed a signed contract or seeing the product you just sold being prepped for shipment. No other area of professional skills offers such gratification. It feels like you won first prize.

Sales courses at STL training London
sales training courses

Yet do we win as much as we lose? It’s time to think more deeply about how to improve the odds:

1. Have a goal.

Give yourself one daily, one weekly and one for the month. Start from the end of what it is you want. Make sure you achieve at least one thing per day. The secret is to raise the feeling of winning. The weekly target should be a component of your overall monthly objective.

2. Visualise the process.

What do the steps look like? Apply some thinking as to how to take them. Examine your strengths. Each stage is a timeline: a catalyst to the next. Try to combine productivity and efficiency. Get to know who you’re dealing with. Each person must be engaged in a way that suits them.  How will you do that? Then form your next step and then the next.

3. Identify needs.

How well do you know your client’s needs? They can be as diverse as they are specific. Some needs are for personal service, others are for speed and efficiency. For some it’s trust and for others it’s the recognition that your company provides. It may be your product or service is more expensive than your competitors, yet they choose you. Find out the why and the because for all your accounts.

4. Measure Performance.

Anything measured can be defined and improved. You set goals to monitor achievement. Know clearly what can affect performance and have contingencies. There are so many factors that determine performance improvement – do you know what they are and how to improve them? When we are able to analyse these, we can better understand where true issues may lie.

5. Find the right buyers.

How much time is often wasted in trying to connect with potential buyers because we think they are big enough to be our ‘pot-of-gold.’ Although there are successes to be had with the international giants, the real strength is to network with smaller companies that can build your reputation, and who are prepared to commit to long term contracts. Your ambition should be to turn every client into a fan and let them promote you.

With so much that can interfere with your day it is important to be dogmatic. Continually assess what defines success to you. Daily, weekly and monthly. Is it in the number of new clients, the current position of existing accounts, or keeping pace your organisation’s targets? How many leads do you close and how many generate a minimum of 5 appointments? Know your figures, and then play the averages. The big wins are only one more sale away.