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Get back control of your Excel spreadsheets

Poor Excel skills are costing UK businesses millions in lost revenue. According to an article in the Financial Times more than half of financial service groups have “poorly applied or no controls for managing business critical spreadsheets”.

The article blamed losses in part due to “avoidable errors in MS spreadsheets”. So, what could thousands of UK businesses do differently?

THE PROBLEM: “Fat finger” input mistakes

fingers on keysExcel spreadsheets are an integral part of many UK businesses. Used for anything from accounting to CRM, they are a system with a low barrier to entry. Business users start one up and start recording data.

Mistakes in Excel, however, can often be harder to spot than those in other MS applications. Though error messages will appear for misspelt formulae, they won’t pick up incorrectly populated fields. Help is at hand though, here’s how to reduce the risk of “fat finger” input mistakes:

THE SOLUTIONS:

Data Validation

All but eliminate the room for error with data validation formatting. This Excel feature will allow you to:

  • Make a list of possible entries, restricting the values allowed in a cell
  • Create an automated message when incorrect data has been inputted
  • Set a range of numeric values that can be entered into cells
  • Determine if an entry is valid based on calculations of other cells

By restricting the values allowed in a cell and setting formatting properties, you’ll have tighter control over editing functions and are likely to experience fewer cases of fat finger mistakes. Sure, these will still be made, but they’ll be visible right away.

To view a step by step guide of how to tutorials, visit the Microsoft Office support centre.

data validation

VLOOKUP

vlookup

If there are two tables of data that need to be cross-referenced, or you need to pull data from one table to another, don’t copy and paste. VLOOKUP is arguably the most useful function in Excel, and mastery of it will ensure that exactly the right data ends up in exactly the right place.

IFERROR

Pre-empt the fact that your formulas may run into errors. Assume they will and use the IFERROR function in Excel to provide a ‘catch’ scenario – replacing the error with a blank or zero for instance.

IFERROR’s are a quick and easy way to see null values, often a result of human error, whether that’s a formula, data entry or another error.

iferror

THE PROBLEM: No audit trail

With poor controls over quality control being blamed for huge monetary losses, auditing things like who has edited a workbook can be a useful way of keeping track of minor changes, that could have major consequences for your business. Excel offers a number of solutions to best fit your company’s skills set.

THE SOLUTIONS:

Workbook tracking

Quickly and simply see the changes made to your shared workbooks by tracking changes. This is great for organisations with multiple editors, allowing each author to see the additions and overwritten fields upon reopening the spreadsheet.

Excel offers three methods of workbook tracking:

  • On-screen highlighting

A great way to see changes quickly, with edited boxes highlighted in a different colour for each user. Hold the cursor over the changed cell to see a brief description of the edit. It’s ideal for at a glance reviewing or for workbooks with few changes.

On screen highlight

  • History tracking

Excel can produce a separate history worksheet that provides a list of change details which you can filter and search for. This method is ideal for worksheets that have incurred a series of changes.

  • Reviewing of changes

If you’re evaluating comments from other users, this method is especially useful. Excel can step you through the changes made in sequence so that you can decide whether to accept or reject the amendment.

Utilising Excel systems

You can also use Excel systems as a way of preparing reports or standardising systems in more detail.

Creating reports using PivotTables

There’s no faster or more convenient way to generate dynamic reports. Better still you can build controls so end users can manipulate the results with ease.

pivottables in excel

Automation with macros and VBA

Performing repeated tasks in Excel can be tedious, which in turn can lead to laziness and human error. Macros capture repetitive tasks for easy playback.

The language that feeds macros is VBA. It’s a programming language that sits alongside Excel. It allows you to program and automate processes and while the learning curve is steep, it opens up the possibilities in Excel exponentially. The amount of human error reduced and time saved is staggering.

Conclusion

In training and consulting scenarios we have seen spreadsheets with errors and gaps in them that are waiting to be exploited. But with just an hour or two’s education we have been able to transform leaky models and flabby formulas into watertight, lean applications.

We’ve been training Excel for years and are proud of our 98%+ recommendation rate, delivering value with every course. Here’s what a representative of Credit Suisse had to say about an Excel Advanced course:

“There were functions in Excel that have always been there until today I had no idea what purpose they served. The trainer was very informative, knowledgeable, pleasant to work with and above made the session very well run.”

Anyone concerned that their spreadsheets are the weak point in their projections should put some research into Excel training, and stop financial losses today.

Intrigued? Get in touch with Best STL today to discuss your training needs. Our Advanced Excel Courses London are a fantastic way of getting acquainted with the higher functions of MS Excel.

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Excel Training

How Excel can help you build a successful SEO campaign

It’s important to stay ahead of the game and decent spreadsheet software such as Microsoft Excel is still regarded as one of the most empowering and flexible ways to track your SEO campaigns. In conjunction with important tools such as Google Analytics & Keyword Tools, Excel is able to help provide unrivalled analysis to aid the decision making processes for your business.

Microsoft-Excel-2013-Logo

This article will provide you with some simple tips and tricks to help you reap rewards in terms of visitors, CTR’s, conversions and conversations.

Keywords

When discussing SEO, it’d be impossible not to mention keywords. And with this, there are two sides to the story. Firstly, which keywords to settle upon and secondly, tracking their effectiveness.

Deciding which keywords to run with is a big decision. It needs to fit in with both your business goals and marketing strategy, leaving no room for error. Using an Excel spreadsheet as a tool to track your keyword ideas in conjunction with a combination of free and paid online tools, you’ll be able to save both time and money in the long term.

Two of the most popular tools include, Google Keyword Tool & Google Trends. Use the aids to provide insight as to the search volumes of your terms (both local and worldwide) and also to help with variations upon your keywords (e.g. if your main term is “Light Bulbs” you could find alternatives such as “Halogen Bulbs”, “Energy Saving Light Bulbs”).

Google Logo / Search

Add your findings to your spreadsheet using columns

  • Keyword
  • Local Search Volume
  • Worldwide Search Volume (if relevant)
  • Competition (Low, Medium, High)
  • Trend (You can calculate this however you wish)
  • Additional Notes

This will give you a quick indicator as to which keywords your company should target. By using sorting and filtering you should start to see some patterns. Put simply, high competition and low search volume is more often than not, worth being left alone.

Rank Checker SEO

Once you’ve decided upon your specific search terms, you’ll need to track these too. Again, free tools are great. Rank Checker will provide you with a quick breakdown of where you appear in the three major search engines. Create a new spreadsheet, with the columns;

  • Keyword
  • Month
  • Google Rank
  • Yahoo Rank
  • Bing Rank

I’d recommend doing a separate spreadsheet for each month, then you can always cross reference these in the future to analyse trends specific to your website. Alternatively, you could have one page for each, Google, Yahoo & Bing. Knowing which keywords are effective will provide you with insight as to where to channel your paid and organic campaigns.

Directories

If you’re a business with an emphasis on SEO (which to be honest, who isn’t these days?), you’re likely interested in spreading a wide net for your content. Submitting your posts to directories is a great way to increase the reach of your content, but merely submitting them shouldn’t be the end of it.

Measuring the effectiveness of an action or process is key, and there is no simpler or more effective method than creating an Excel spreadsheet. First, you’ll need to find those directories, if you haven’t already. A quick Google search will provide you with a comprehensive list for your specific needs. Once you’ve got the list, create an Excel document with columns for:

  • Directory Name
  • Date Link Submitted
  • Date Link Confirmed
  • Pricing
  • Additional Info

Knowing where and when you submitted a post to a directory will save you time (and money) in the future, reducing the occurrence of duplication and ineffective listings. (If you are worried you have entered something twice, have a look at this post describing how to deduplicate data). It always pays to include an additional info column to remember login details and the like.

Expenses

Budget / Money

Tracking your spend makes simple accounting sense. Excel is a fantastic way to note down where your SEO budget is going. From paid directories to PPC campaigns and everything in between. Your spreadsheet may include the following columns:

  • Expense
  • Average Monthly Cost
  • Annual Cost
  • Additional Notes

Now, this document in itself provides little more insight than where your money is going. However, when analysed in conjunction with conversation rates for example, Excel will allow you to decipher the exact effectiveness of a campaign per cost. It’s also a great “go to” document when making budgeting decisions.

Competitor Analysis

Of course, in order to stay one step ahead of the competition, you need to know what they’re up to. That’s just common sense, right?

Again, there are plenty of tools out there to help you track the numbers of backlinks to your site, paid and unpaid. Open Site Explorer is a handy tool to quickly scan a webpage and offers insight to domain authority, page rank and the links from other sites to your page.
Further to this, you can do exactly the same for your competitors. Where are their links coming from? Why aren’t these sources linking to you? You’ll soon be able to see what their site offers which yours doesn’t.

Open Site Explorer

To make things easier to analyse trends, use your spreadsheet. See if there’s one domain that favours your content across any number of posts. For this you can add as many or as little columns as you desire, but you may wish to include;

  • URL
  • Total Links
  • Linking Root Domains
  • Page Authority
  • Domain Authority
  • Facebook Shares
  • Tweets
  • Google +1’s

It goes without saying that a link from a site with a higher domain authority will increase the likelihood of your content reaching a greater audience. The more links and shares that you receive can only be beneficial too for spreading your word.

To conclude, there’s a world of data out there which you can analyse. Excel can help you put these into graphs, charts, columns, rows and more to ensure your findings are digestible. It can also help you decide whether a particular SEO campaign has been successful in terms of return on investment and much more. We’ll discuss more of these in further posts, so stay tuned.

Interested in sharpening your own Excel skills so you can build your own SEO spreadsheet management dashboard? Attend an Excel training course from Best STL where you’ll learn about formulas across worksheets and how to manage large lists of data.